Privacy Policy

Who we are
British Sporting Art Trust
We are registered as a Charity, and our registration number is: 274156
The British Sporting Art Trust is one of three charities involved in the Palace House National Heritage Centre for Horseracing and Sporting Art.
What information do we collect about you?
We collect the personal data that you may volunteer as part of ticket bookings, online purchases, Membership or donation forms, e-newsletter sign-ups and visitor surveys.

Personal information we collect may include:
  • your name, title, gender and date of birth;
  • postal address, email address and phone number;
  • family and spouse/partner details, relationships to other donors and/or Members;
  • Current interests and activities.
We will also collect and hold information about any contact you have with us as a member, customer or supporter of British Sporting Art Trust, and may consist of details of:
  • ticket purchase and event registration / attendance;
  • retail purchases;
  • contact preferences;
  • gift information, including Direct Debit bank details where applicable;
  • Gift Aid status;
  • details of correspondence sent to you, or received from you;
  • donor status and wealth assessment information;
  • employment information and professional activities;
  • where relevant, selected media coverage;
  • any other information provided by yourself at the request of British Sporting Art Trust
When we ask you to provide your personal information we will let you know why we are asking, and how we will use your data, by directing you towards this notice.
What we do with your information
Depending on your relationship with British Sporting Art Trust and the preferences you have indicated, data we hold may be used by us for the following purposes: 
  • Send you promotional, marketing or fundraising information by post, telephone or electronic means. These types of communications can include:
    • Informing you of other products, services or events related to British Sporting Art Trust, such as exhibitions, events, or retail offers.
    • News and updates about British Sporting Art Trust such as via Newsletters, Michael Kidson Essay.  What’s on guides, and marketing or supporter e-newsletters.
    • Information on our fundraising operations, including occasional targeted requests to consider giving financial support to British Sporting Art Trust, or to ask you to consider supporting us in other ways.
    • Other relevant communications based upon your relationship with British Sporting Art Trust. Including information on activities at our home The National Heritage Centre for Horseracing and Sporting Art
  • Data screening and cleansing, to check if we have accurate contact details for you
  • To send you surveys, and for market research purposes.
  • Tools may be used to monitor the effectiveness of our communications with you, including email tracking, which records when an e-newsletter from us is opened and/or how many links are clicked within the message. The data from this tracking is generally used in an aggregated and anonymised form.
You can opt out of any / all of our communications at any point simply by contacting
There are some Membership and donation communications that we are required to send regardless of your contact preferences. These are essential communications, deemed necessary to fulfil our contractual obligations to you.  This would include Direct Debit, Newsletter, Michael Kidson Essay information about our visit and event programme, The AGM, Annual Report and Membership cards, renewal reminders, Gift Aid confirmation letters and querying returned mail or bounced Direct Debit payments with you.
How we update, screen and analyse your information
We continuously review records of supporters to ensure your data is as accurate as possible. We may consult alternative sources in order undertake these checks, such as:
  • Royal Mail National Change of Address database (NCOA);
  • BT Operator Services Information System (OSIS);
  • Reviewing employment information that you have made publicly available via social media;
  • Newspaper articles, publications and company websites;
  • Companies House and other company information databases;
  • Charity Commission
  • Any other publicly available sources..
Palace House Palace Street, Newmarket CB8 8EP
Who we might share your information with
The British Sporting Art Trust lends its Collection to the Heritage Centre. One of the benefits of membership is free entry to the centre. We will therefore keep you up to date with activities taking place at the Heritage Centre. These updates will be processed by an official representative of BSAT. If you would like to receive a more regular newsletters and updates on all the activities at the Heritage Centre you will be asked to opt in at
We do not disclose personal data to any third parties or external organisations, other than data processors carrying out work on our behalf. Examples of such data processors would be mailing houses for the sending of our Newsletter and essay bulk email distribution services, telephone fundraising agencies working on our behalf, or wealth screening and data cleaning organisations.
Any such companies are acting as approved data processors for British Sporting art Trust and we retain full responsibility for your personal data. Data processors will act only on our instructions.

We may occasionally need to transfer your personal information overseas, for instance to our bulk email distributor, MailChimp. Where this is necessary, this may be to countries or territories around the world.
We are required to ensure any transfers of data will be done securely, in accordance with best practice,
Your data will never be sold or passed to any third party for any other purpose.
How we keep your information secure
We have implemented security procedures, rules and technical measures to protect the personal data that we have under our control from:
  • unauthorised access;
  • improper use or disclosure;
  • unauthorised modification.
All our employees, officials and data processors, who have access to, and are associated with the processing of personal data, are legally obliged to respect the confidentiality of our members and supporters’ personal data.
How can I access the information about me, and correction of information?
You can ask us if we are keeping any personal data about you and you can also request to receive a copy of that personal data – this is called a Subject Access Request.
To make a Subject Access Request you will need to provide adequate proof of identity such as a copy of your passport, birth certificate or driving licence before your request can be processed. There may also be a fee of up to £10 depending on the volume of work required.
Please try to be as clear as possible about the information you are seeking.
Once we have received your Subject Access Request, the agreed fee and proof of identity, you will receive a response from us within 40 days and you will be able to get copies of any information we hold on you. However, exemptions to disclosure may apply in some circumstances.
Subject Access Requests should be sent to:
The Administrator, British Sporting Art Trust, Palace House Palace Street, Newmarket CB8 8EP
At any time you may request that we delete or correct your personal information. If you wish to correct any information on you held by British Sporting art Trust, simply contact
Other websites
Pages on the British Sporting Art Trust website include links to other organisations with links to sporting art
- this privacy notice does not apply to these websites.
Changes to our privacy notice
We regularly review our privacy notice, and may make changes time to time. Any changes made will be posted to this page, and will apply from the time we post them. This privacy notice was last changed on 23rd May 2018
How to contact us
If you have any comments on our privacy notice, or information we hold about you please contact us: or write to us at British Sporting Art Trust, Palace House Palace Street, Newmarket CB8 8EP